Many of us would agree on the value of communication in building relationships, whether personal or in the workplace, right?
Then why do we struggle with it? I’ve been part of many projects where we agree to communicate with the stakeholders, but when the time comes, there is pushback.
You hear reasons such as… “they don’t need to know this”, “they receive too much information”, “it’s too early to communicate”, “if we tell them now, they may add more requirements and increase the scope or pushback”… and the list goes on.
This is sometimes due to lack of understanding on how powerful a tool ‘communication’ is when leading change, or sometimes out of fear on resistance to the change, or sometimes due to power and control.
What’s even more interesting is that when we don’t communicate due to fear of resistance to change, it ends up creating resistance to change.. That’s simply how our brains operate i.e. neuroscience.
In the absence of communication, our stakeholders will make up their own stories about the change, and therein begins the “resistance to change”.
In our Free Masterclass on “How To Become A Successful Change Leader”, we touch on communication as a key change leadership competency, and tool for managing resistance to change. Save your spot here: https://bit.ly/becomeachangeleader